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The web site states the following, "The Beach Tanning Studio carry top-of-the-line equipment to give you the perfect tan! See our tanning services." We noticed that the web site said " The Beach Tanning Studio in Lynn Valley has the only HP Stand-up on the north shore." It also said " It delivers high pressure performance that could only come from a Sun Capsule. The real secret to this amazing machine is in its unique filter glass that amplifies the UVA output to unprecedented levels, generating a rich dark tan in as little as 10 minutes or less! When you subscribe to our newsletter." The header had tanning as the highest ranking optimized keyword. This keyword is followed by beach, sun, and indoor tanning which isn't as urgent as tanning. The other words beachtanningstudio.com uses is vancouver tanning. west vancouver tanning is included and could not be viewed by search engines.